Live, streaming video – especially on Facebook Live, YouTube Live, Instagram Live, and Twitch (to name a few) is one of the hottest things for marketing your coaching or service business. However, if you can’t get eyes on your live videos, it won’t work as well as it could. And let’s face it; traffic is usually the toughest nut to crack – no matter which technique you’re using.
Here are 4 ways to draw a crowd to your next live video streaming event.
Promote Yourself Ahead of Time
This is key. You have to build a buzz about your upcoming live video event. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule.
A far better choice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you. Use the tools already at your disposal – your blog, your email list, your Facebook and LinkedIn groups, your Twitter following – to make sure everyone knows when you’ll be on, and why they should be watching. And be sure to remind them as the day gets closer!
Offer a Giveaway
Ok, you don’t have to be Oprah giving away cars but there’s always one sure way to get some people to show up to a live stream – offer up something for free. The more valuable and helpful it is, the better.
Checklists and worksheets are ideal if you’re teaching a strategy or technique. Readers can follow along, and refer back to it later as they work through your strategy. You can also offer something like a free introductory online course, or an eBook. By delivering your free gift via email autoresponder, you can take the opportunity to grow your mailing list as well.
Another great giveaway – especially if you’re launching a large course – is to offer a scholarship. Ask your applicants to write a blog post, record a video, or in some other way share why they want to take your course and how they’ll benefit from it, and then announce the winner… via streaming video. We’ve seen some coaches do this with quite a bit of success.
Make a Big Reveal
Jeff Walker pretty much invented the launch sequence we’ve all come to know (and have seen everywhere), but if you don’t have that kind of budget—or time—then you can easily do something similar with a well-planned live video event.
You’ll definitely want to promote this one ahead of time. Send out a few “teaser” emails promising big news; post about it on your other social accounts; create a Facebook event and schedule paid ads to invite interested people.
Then use the live video to answer questions and announce your launch, perhaps with a special introductory or early bird price, which have both been proven to help sales during a launch.
Cover a Controversial Topic
Look, we all have opinions, and not all of them are popular. That’s part of what sets you apart from your competitors, in fact. If you have strongly held opinions about your industry, or how a specific topic is being taught, video is a great place to make your point. Without mentioning names, we are aware of a specific coach in one of the niches we work with that will occasionally challenge the thinking of other coaches on various topics. His opinions aren’t always popular. In fact many people feel that he can be a bit of a jerk …but he’s a jerk that has become more known in this particular coaching niche in the last couple years.
We’re not saying go out and start drama, but by taking to the airwaves with a live video and a controversial topic, you’ll usually instantly draw a crowd – like the aforementioned coach seems to be mastering. Part of the audience will agree with you, and others will not. Imagine how lively the conversation will be! Just be sure to keep it respectful, and to not get your feelings hurt when someone disagrees with you (because they definitely will).
At the end of the day, live streaming video on Facebook, Instagram, YouTube and other platforms is definitely a marketing tool that belongs in every coach’s toolbox. But using it without a plan to attract more eyes can be an exercise in frustration. Use these four strategies to get more people interested in your videos, and they’ll work far better for you and your business.
Other posts that might interest you:
- Done-for-You Content
- How to Get More Views on YouTube
- The Trend Toward Live Video
- How to Overcome Being Reluctant About Selling
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