There are roughly 2.8 billion people on social media today. Knowing who’s doing what on which social platforms can be incredibly helpful when marketing yourself and your business. Tracx, a social media management platform, recently put out a very informative infographic that consolidates user demographics across seven of the largest social networks: Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.
While most businesses try to have a presence on all networks, this data can be very helpful in narrowing down which networks to focus more of your time and energy on, especially if you have limited time and resources. Sometimes the most popular isn’t always the best. In our case, we’ve had more growth and brand awareness from both Instagram and Pinterest so far this year, which was a little surprising.
Some quick takeaways:
- Facebook is still most popular, and best for reaching Millennials and Gen X, who spend almost 7 hours per week on their social networks.
- 53% of Instagram users follow a brand, but people referred by a Pinterest link are 10% more likely to make a purchase than those referred by other social networks.
- Pinterest use is spread evenly across most age groups, which may explain #2 a little better.
- Over 50% of social media users are using only one or two platforms.
Here’s the full infographic: