Creating Solid Facebook Ad Copy

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So you want to create solid Facebook ad copy that both works and get’s quickly approved. Here are 3 things you can do to make that happen.

#1 Write a Clear and Concise Message
When you write your Facebook ad, make sure that your message answers a minimum of one of these questions:

  • What is the ad about
  • Who is the ad about
  • What does the ad want one to do

For example, let’s say your ad’s goal is to bring about brand XX awareness for your awesome company XYZ that sells widgets. If the ad answered ‘who is the ad about,’ once you read the ad you would know that the brand is XX for company XYZ. It also answers what the ad is about widgets.

The message, the ad sense is clear. If a customer was interested in widgets they’d know that’s what you sell.

#2 Create a Strong Call to Action
When you are putting your Facebook ad together, it is essential that you include a strong call to action (CTA). Some examples of a call to action include ‘click here,’ ‘buy now,’ or ‘book today.’ Your call to action will need to be short if you are running a Facebook sidebar ad. If you are running a Facebook Suggested Post ad that appears in the newsfeed you are able to write a longer call to action since there is no restriction of characters.

#3 Have a Friend or Family Check Your Copy
This is especially important if you are new to writing Facebook ad copy, but remains a good idea always. If you want to know if your ad is making sense, then ask a friend or family member to read it. Ask them what they thing about the ad, what the message of the ad is and whether they feel they should act. If you do not get the answers you are looking for, then you should go back to the drawing board and redesign your ad once more.

If you have trouble creating good ads that have a strong call to action there are many virtual assistants able to help you with your ad design. The Facebook help is also a good resource to help you get a better idea about the do’s and don’ts of your Facebook ads.

Good luck!

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