You’ve written your latest blog post and you’re about to hit publish. Before you do, make sure you’ve done these three things:
Does Your Post Have A Purpose?
Hopefully you’ve given this some thought long before you sat down to write your post. Even so, it’s good to double check and make sure your post has a purpose and that your writing helps you reach whatever goal you’ve set yourself. Maybe you wrote the post to showcase your expertise. Maybe you wrote it to entice readers to sign up for your list or buy one of your offerings. Maybe you wrote it to start a conversation with your target audience. No matter what the purpose, make sure your content supports it well.
Edit For Easy Readability
Next give it a light edit and make sure your content is easy to read. Fix any long, run-on sentences. It’s also helpful to make sure you’re writing at a level that’s easy to read and understand for your target audience. What level you write at will depend on your readers and the types of customers you want to attract. There are plenty of websites out there that let you scan and check what grade level you’re writing at. You can even paste your post into Microsoft Word and do a check for spelling and grammar. When the check is done, MS Word will give you the option to display reading level information. This will include the Flesch Reading Ease and Flesch-Kincaid Grade Level.
How Does It Look? – Formatting
Reading online is a little harder on the eyes than reading something on paper. It helps to have short sentences, short paragraphs and lots of formatting like lists, bolding, and subheadings that break up the text.
This also helps with scanning a post, as do images that give the reader an idea of what the post is about. Why is this important? Because we can’t possibly read everything we come across. In this day and age we’re surrounded by lots and lots of information and there is no way we can consume and read it all. Instead, we scan a lot of text and then decide what we want to read and what we will skip. Making it easy to scan your content will make it easier for readers to decide if your post is worth reading.
Come back tomorrow for 3 Things To Do After You Hit Publish On Your Latest Blog Post
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