Training Videos > WordPress Essentials
‘Hyperlink’ lets you link a word or a group of words to another Page or Post on your site, or to any other site on the web. Hyperlinks can be especially helpful in linking back to source material, helping your users discover more great content, improving SEO and user retention.
To create a hyperlink, highlight the word or group of words you would like to link and click the ‘Insert/Edit Link’ icon in the visual editor.
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